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Figure 3-7. This shows some examples of filtering options displayed under the shop by section. The information shown in this figure was derived from information contained within the sample data installation. You may also notice there is a Popular tag box on the left-hand column. Products can be given tags so customers can easily find similar related products. This provides customers with an alternative method for browsing your web site and finding products they need. We will be discussing product tags and other products they contain in 5.

Any Python program can be imported as a module. Let s say you have written the program in Listing 10-1 and stored it in a file called hello.py (the name is important). Listing 10-1. A Simple Module # hello.py print "Hello, world!" Where you save it is also important; in the next section you learn more about that, but for now let s say you save it in the directory C:\python (Windows) or ~/python (UNIX). Then you can tell your interpreter where to look for the module by executing the following (using the Windows directory): >>> import sys >>> sys.path.append('c:/python')

Figure 7-4. The book details page showing the book s tags We are now confident that the administrator s part of the tagging functionality works as George wants. We tell him to come over and have a look. Again, he seems happy that it is so simple and that it works like a train on rails.

Without a doubt the product page is the most important page inside of your eCommerce. Product pages allow you to communicate important information about your products to customers. As shown in Figure 3-8, Product pages contain product descriptions, pricing, and additional photos. Magento offers the following options when building your product pages: Product images: Magento allows you to upload multiple images of your products. Customers can also zoom in and view images larger than the provided area, assuming javascript is enabled on the customer s computer. Product descriptions: There are two types of product descriptions: quick overview and product description. These sections are used to describe a product in detail and provide customers with all the information they might need to make an informed purchase. Product price: Magento has the ability to include standard pricing for products and specify pricing for certain customer groups. Pricing can also be set based upon product quantities to offer volume discounts. We ll discuss customer groups and group pricing more in 6. Additional information: This section is used for providing additional technical information that might normally be included in a quick overview or product description. Product tags: Product pages display tags that have been assigned to each product. Customers can navigate to other products which share the same tag. Product options: Magento provides you with the flexibility to give products additional options. These options are customized to product specifics and include such examples as sizes, colors, and dimensions. Product reviews: Customers can rate and review products on an individual basis. Administrators have the ability to edit and remove each review. Upsell products: Upsell products are listed under the section you may also be interested in the following product(s). This allows you to promote related products on each product page.

The Show Tag user story describes how customers should be able to view all tags in the system. Before we continue with the next user story implementation, George reminds us that he expects us to complete the three remaining user stories today: I have friends in Bangalore! I ll just offshore the whole project to India, if you can t get it done today. To speed up development, we ll use the generate script to create a new controller. Execute the generate script with the following parameters to generate the controller for these user stories: $ script/generate controller tag list show

Note In the path of the preceding directory I used forward slashes, while on Windows, backslashes are the norm. Both are legal, but because backslashes are used to write certain special characters (such as newlines), the forward slashes are safer. If you use backslashes, you can use either a raw string (r'c:\python') or escape the backslash ('c:\\python').